Networking opportunities are endless, but many people make several classic mistakes when they attend business events. What can you do to avoid common mistakes when networking and make your time pay off?
Look below for what NOT to do and how to turn a networking "Oops, I did it again" into a profitable business conversation.
Mistake
#1 - Incorrect networking goal: "I
want to make a sale."
Correction: Networking is a marketing opportunity, not a
sales presentation.
Mistake
#2 – Waiting for others to approach you. "I
don’t know how to break the ice."
Correction: Be the first to say hello and start
conversations centered on the event you are attending.
Mistake
#3 – Huddling with your colleagues: "I’m
comfortable talking to people I know."
Correction:
Mingling with strangers shows your are
confident and want to make new contacts.
Mistake
#4 – Not remembering a person’s name. "Why
bother? I’ll never see him or her again.”
Correction: Using a person’s name creates a positive
impression and builds rapport.
Mistake
#5 – Avoiding small talk: "Small talk is
a waste of time."
Correction: Casual conversation allows you to quickly and
informally exchange information that leads to hidden business opportunities.
Mistake
#6 – Talking too much about yourself: "Let me tell you all
the great things I do."
Correction: Asking about the other person’s business or
industry issues before discussing yourself allows you to
position yourself as a problem-solver and resource.
Mistake
#7 – Being a “know-it-all”: "I’m right –
your wrong."
Correction: Seek the views of others to find areas of
agreement.
Mistake
#8 – Being too quiet. "I’m afraid
I’ll be boring."
Correction: Reveal enough information about yourself so others will know what you are willing to talk about.
Mistake
#9 - End an encounter after
a moment of silence or a negative comment. "Ah, nice meeting you. Bye."
Correction:
End
all your conversations on a positive note by using the person’s name and
repeating something he or she said that you found interesting, helpful or
insightful.
Mistake
#10 - No follow-up: "Why
contact someone who can’t help me?"
Correction: Maintaining contact after
an initial meeting allows the business relationship to develop and flourish
over time.
Now that you know what to do, learn how to build rapport with everyone you meet at networking events -- FAST!
Get Chapter 1 FREE from Don's book, Turn Small Talk Into Big Deals: Using 4 Key Conversation Styles To Customize
Your Networking Approach, Build Relationships, And Win More Clients
For a FREE PDF Download: Chapter 1: “What’s Your Networking Style?"
For more information about how Don Gabor can speak at your upcoming meeting please contact him at 718-768-0824 or don@dongabor.com.